9/12/2023 0 Comments Dual media player walmart![]() ![]() Max’s predecessor, maxed out at about three-quarters of Tinuiti’s advertisers,” he said. ![]() Google Performance Max adoption hit 86% among ecommerce advertisers in Q2,Īs the number of brands using this AI-powered campaign type continues to grow. The company does not require advertisers to adopt the platform. Spend fell 27% YoY in Q2 2023, with desktop share of YouTube spending declining from 20% to 14% during that period. Mobile spend share rose two points to 53% in Q2 2023, while tablet share held steady at 7%. Spend rose from 22% to 26% between second-quarter 2022 and second-quarter 2023. YouTube spending on connected TVs (CTVs) rose 31% YoY, but desktop spending fell. “It’s pretty shocking to see a new play - one that manyĪre not aware of - rise to become a bigger advertiser in the space than Walmart, in terms of the companies we support,” says Andy Taylor, vice president of research at Tinuiti.Īd-impression growth remained strong at 34% year-over-year (YoY), while the average CPM fell 18%. Temu was one of the biggest surprises for the quarter. ![]() The Tinuiti Digital Ads Benchmark Report is based on anonymized performance data from advertising programs under Tinuiti management, withĪnnual digital ad spend under management totaling over $3 billion. Just about on par with eBay, according to Tinuiti. shopping advertisers - a higher share than Walmart, and Tinuiti’s latest Digital Ads Benchmark Report shows that Temu,Ī fashion brand, became a major player in the Google Shopping space during the first half of the year, and is now competing against 82% of U.S. Platforms that the independent ad agency Tinuiti supports, including Amazon, Meta, Google and Walmart. Ad spending grew across many major digital ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |